Need for coordinated evidence-based community campaigns to promote heath seeking behaviors and COVID-19 prevention and mitigation practices.
Over 9.1 million people reached on COVID-19 messaging on prevention and access to services through radio, TV, social media and IEC material including posters/fliers and billboard campaign in cooperation with MOH/ Health Promotion Unit.
At least 2.5 million people engaged on COVID-19 through RCCE actions to promote handwashing, social distancing and appropriate use of masks.
In collaboration with the Lusaka District Health Office, a 30-days COVID-19 media campaign was carried out in Lusaka between September and October.
Sector partners mapped densely populated areas such as Kanyama and Matero, areas with populations over 100 people, large- and small-scale markets, graveyards, door to door campaign using evidence-based planning tool, GRID 3 Mapping. This resulted in identification of areas needing more focus and increased number of team visits to conduct sensitization and awareness raising.
Through established feedback mechanisms approximately 140,000 people have shared their concerns and asked questions/clarifications for available support services to address their needs
Sector partners supported school-based health education, and compliance continued to be monitored.
Current interventions need to be further integrated into continuation of services across multi-sectoral platforms such as child health interventions, addressing vulnerability and protection against violence.
To intensify RCCE activities across 10 provinces additional capacities and resources are required.
Securing public trust and adherence to public health measures will require time and efforts.