Zambia (Discontinued on 9 Dec 2020)

Situation Report

Sector Status

Risk Communication and Community Engagement

people engaged in RCCE activities
people targeted


  • Need for coordinated evidence-based community campaigns to promote heath seeking behaviors and COVID-19 prevention and mitigation practices.


  • Over 9.1 million people reached on COVID-19 messaging on prevention and access to services through radio, TV, social media and IEC material including posters/fliers and billboard campaign in cooperation with MOH/ Health Promotion Unit.

  • At least 2.5 million people engaged on COVID-19 through RCCE actions to promote handwashing, social distancing and appropriate use of masks.

  • In collaboration with the Lusaka District Health Office, a 30-days COVID-19 media campaign was carried out in Lusaka between September and October.

  • Sector partners mapped densely populated areas such as Kanyama and Matero, areas with populations over 100 people, large- and small-scale markets, graveyards, door to door campaign using evidence-based planning tool, GRID 3 Mapping. This resulted in identification of areas needing more focus and increased number of team visits to conduct sensitization and awareness raising.

  • Through established feedback mechanisms approximately 140,000 people have shared their concerns and asked questions/clarifications for available support services to address their needs

  • Sector partners supported school-based health education, and compliance continued to be monitored.


  • Current interventions need to be further integrated into continuation of services across multi-sectoral platforms such as child health interventions, addressing vulnerability and protection against violence.

  • To intensify RCCE activities across 10 provinces additional capacities and resources are required.

  • Securing public trust and adherence to public health measures will require time and efforts.